IMImobile has been picked to provide technology and services to emerging markets telecommunications company MTN Group Ltd.

IMImobile has been chosen to help MTN standardise its mobile phone and online content in 21 markets in which it operates.

IMImobile said the deal was "a major commercial milestone." Financial terms weren't disclosed.

IMImobile is Venuture Capital firm Spark Ventures PLC biggest holding. It has a 38% stake in the company with a book value of GBP13 million.

This Deal will see IMImobile help South African operator standardise mobile, online content.